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Scale from 1 cage to 2, 3, or more—pricing strategies, operations, and when to expand your capacity.
The power of capacity expansion
2 cages = 2x bookings. 3 cages = ability to host teams (premium pricing).
Few hosts have multiple cages. You become the go-to for teams and events.
Share marketing, insurance, equipment across all cages. Lower per-cage costs.
Offer "double cage" sessions for pitching + hitting practice simultaneously.
Maximize revenue without scaring off bookings
Example: 1 cage = $50/hr, 2 cages = $90/hr (10% off)
Why: Encourages teams to book multiple cages. Still nets you more.
Example: Single cage: $50. Multi-cage only during peak hours: $120 for 2
Why: Maximize revenue when demand is high.
Example: $400 for 10 hours across 2 cages (normally $500)
Why: Guaranteed income. Teams love bulk deals.
Example: Birthday party (2 cages, 2 hours) = $250 flat rate
Why: Premium for exclusive use. Market to parents.
Rule of Thumb: Bundle pricing should be 15-20% off per-cage rate. Teams feel they are getting a deal, you still earn more total.
Run multiple cages without doubling workload
Cage 1: On the hour. Cage 2: Half-hour. Prevents check-in chaos.
Central location for balls, helmets, bats. Restocking once per day.
Use smart locks with unique codes per booking. No need to greet everyone.
Service all cages same day. Contractor discount for multiple units.
CageList handles this—each cage is separate listing but you manage from one dashboard.
Your competitive advantage
Market as "Only local facility with 2+ cages—book your whole team"
Partner with leagues to host hitting competitions across your cages
Private coaches bring 2-3 students, use multiple cages simultaneously
Exclusive cage rental for parties. Charge premium for private use.
Timing is everything
Action: You are turning away business. Add capacity.
Action: Teams asking if you have multiple cages? Build it.
Action: Proven demand. ROI on second cage is 1-2 years.
Action: If you have the land, adding a cage is $5K-15K investment.
Do NOT Scale Too Early: If your first cage is not consistently booked, adding capacity will not help. Fix marketing/pricing first.
Do you need help?
Pro: No labor cost. You control everything.
Con: Time-intensive. Hard to scale past 2 cages.
Pro: Someone on-site during peak hours. $15-20/hr.
Con: Adds overhead. Only worth it at high volume.
Pro: Smart locks, cameras, self-service. Zero labor.
Con: Higher upfront tech cost. Less personal touch.
Top CageList hosts with 2-3 cages earn $30K-50K/year. Same marketing effort, triple the revenue.